creative copywriting

I had the opportunity to lead the creative direction and be part of the planning of several special campaigns for Starbucks Brazil.

Holiday Season - 2022

Especial Carnaval - 2023

Crafted to introduce the brand's new and limited beverage, the Berry Frappuccino®. Brought in some of São Paulo's carnival superstars to add a vibrant touch to the launch.

The Holiday Season is Starbucks' most significant campaign. To amplify the enchantment of the festivities, I had the opportunity to direct various photo and video marketing materials.

Store Opening in Salvador

To celebrate Starbucks' arrival in the Northeastern region of Brazil, an collab with Pracatum was conceived. The fusion of Brazilian rhythms with local culture turns everything truly magical.

Summer Season - 2023

I had the chance to develop it entirely, including creative direction and planning. The result captured the refreshing essence of the new drinks and the joy of the summer.

Halloween Week - 2022

I was entrusted with the creative concept and planning for Starbucks Brazil's Halloween, featuring the launch of two new products: the Frappula Frappuccino® and the Franken Frappuccino®.